Business Policies

Based on a business concept of "Quality & Value," we specialize in manufacturing and selling "premium helmets" with high quality and high value added in aspects such as safety, comfort and fashion that meet customers' needs. We continue to offer competitive products through a four-part cycle consisting of: (1) Careful market research; (2) Cutting-edge helmet designs made by our in-house designers; (3) Development which uses our ample experience to incorporate fashion into industrial products and (4) Production which ensures stable quality at an affordable price. To achieve that last step, we adhere to made-in-Japan production while making daily improvements to our just-in-time production processes and using Japanese-made materials with a high degree of functionality.

1. 1) Product Strategy
   To achieve an expansion of profits by specializing in high quality, high value added products, intensively investing management resources.
2. 2) Production Strategy
   To maintain superiority, strengthening information management to keep high technologies and expertise confidential while adhering to made-in-Japan production.
3. 3) Marketing Strategy
   To achieve the leading market share for premium helmets in every country in the world, restructuring sales organizations mainly in growing European and American markets.

SHOEI Group

We have 5 subsidiaries in Europe and U.S.A. SHOEI DISTRIBUTION GMBH in Germany, SHOEI EUROPE DISTRIBUTION SARL in France and SHOEI ITALIA S.R.L. in Italy are distributing our products almost 60% of total volume in whole Europe including sales to their neighboring countries. SHOEI (EUROPA) GMBH in Germany and SHOEI SAFETY HELMET CORPORATION in U.S.A. are engaged in control of distributors and sales promotion activities. In collaboration with local distributors, they are performing after-sale-service to improve customer satisfaction.

Basic Policy for Profit Distribution and Dividend of This Period and Next Period

We consider profit distribution to shareholders to be high priority for our business activities and settle our principle to distribute earnings corresponding to fiscal year end results. We intend to improve the net assets in order to reinforce our financial and operational fundamentals and also implement fiscal year end profit distribution according to 50% dividend payout ratio. Profit distribution at the end of financial year is only scheduled at present, and interim dividends will not be realized.

Due to the above mentioned basic policy, we decided to pay the ordinary dividend amounting to Yen 112 per share after financial closing at the end of September 2022.

With regard to the use of retained earnings, we are planning to make an investment in R&D and manufacturing facilities to develop new innovative products for our further business progress from a mid-term point of view.

As for dividend as of September 2023, we intend to maintain 50% of dividend payout ratio with the expected amount of Yen 116 per share, increasing Yen 4 comparison with the previous fiscal year.

Share Information