Business Policies

Based on a business concept of "Quality & Value," we specialize in manufacturing and selling "premium helmets" with high quality and high value added in aspects such as safety, comfort and fashion that meet customers' needs. We continue to offer competitive products through a four-part cycle consisting of: (1) Careful market research; (2) Cutting-edge helmet designs made by our in-house designers; (3) Development which uses our ample experience to incorporate fashion into industrial products and (4) Production which ensures stable quality at an affordable price. To achieve that last step, we adhere to made-in-Japan production while making daily improvements to our just-in-time production processes and using Japanese-made materials with a high degree of functionality.

1. 1) Product Strategy
   To achieve an expansion of profits by specializing in high quality, high value added products, intensively investing management resources.
2. 2) Production Strategy
   To maintain superiority, strengthening information management to keep high technologies and expertise confidential while adhering to made-in-Japan production.
3. 3) Marketing Strategy
   To achieve the leading market share for premium helmets in every country in the world, restructuring sales organizations mainly in growing European and American markets.

SHOEI Group

In Europe, SHOEI DISTRIBUTION GMBH is based in Germany, SHOEI EUROPE DISTRIBUTION SARL is based France, and SHOEI ITALIA S.R.L. is in Italy. These three bases account for roughly 80% of sales in Europe. In Asia, SHOEI ASIA CO., LTD. was established in Thailand. It is responsible for wholesale in that country. We have also set up a subsidiary in China to handle distributor management and marketing, and we are working closely with local distributors to maintain and expand sales and improve customer satisfaction. Meanwhile, SHOEI SALES JAPAN Co., Ltd. operates a gallery (showroom and sales outlet) in Japan.

Basic Policy for Profit Distribution and Dividend of This Period and Next Period

The Company regards the return of profits to shareholders as an important management issue and has a basic policy of distributing profits in proportion to business performance with a consolidated dividend payout ratio of around 50%. The Company has its basic policy, under which the flexible capital policies are implemented in response to changes in the business environment in order to improve capital efficiency and enhance shareholder returns.

As for dividend as of September 2024, it would amount to Yen 70 per share, increasing of Yen 4 compared with previous year, as announced on November 15,2024.

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